Fraport’s Recent Investment: A Questionable Platform for U.S. Growth
Fraport AG is a German-based airport owner and operator with its primary operation at Frankfurt Airport. In August 2014, Fraport acquired airport concessions developer AIR- MALL USA, which currently stands as Fraport’s only investment in the North American market. Immediately following the acquisition, Fraport announced its intention to use AIRMALL as a platform for developing its U.S. business and to increase its U.S. brand exposure. This report examines whether AIRMALL is a suitable vehicle for growth in the U.S. market.